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Leo Burnett Chicago
35 West Wacker Drive
Chicago, IL 60601
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Amy Cheronis

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Katie Newman

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Eye On: Facebook Page Redesign

New Format Will Make Consumer Viewing Experience Easier

Frustrated or confused with Facebook's current brand page layout? (Don't worry, we are too.)

But no fear, soon Facebook will begin rolling out a new page format that will convert its confusing, two-column Timeline to one main column for posts and a smaller left-hand column for page information, photos, videos, reviews, apps and on-page engagement.

The new format will go live to the public April 7, 2014, which will make viewing branded content astronomically easier. Marketers, if you want to get the ball rolling before this, you will be able to view the new format on March 24.

Perks of the new format include larger and wider posts, a repositioned profile picture and page name/category, the ability for administrators to view analytics, easy access information about the business and app icons.

For more information, follow us on Slideshare.