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Leo Burnett Chicago
35 West Wacker Drive
Chicago, IL 60601
United States

http://www.leoburnett.us/chicago/

Amy Cheronis

EVP Reputation and Communications

amy.cheronis@mslgroup.com

Katie Newman

Chief Marketing Officer

katie.newman@leoburnett.com

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Chicago

Eye On: Facebook Promotions

On August 27, 2013, Facebook changed its terms to allow for promotions (contests, games, sweepstakes) to take place directly on the Timeline.

While the change does provide a new avenue for promotions on Facebook it doesn’t come without risk. Regardless of how brands activate a promotion, the brand is still responsible for the lawful operation, compliance, and fulfillment of the promotion. As prize value and promotion length increase, so does the risk to a brand. And as risk increases, brands should also increase consideration for more formal promotion activations.

It is important to understand the risks and know when to host a promotion on the timeline vs in a custom app. We’ve developed this infographic help you understand your options and make an informed decision.