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Leo Burnett Chicago
35 West Wacker Drive
Chicago, IL 60601
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Amy Cheronis

EVP Reputation and Communications

Katie Newman

Chief Marketing Officer

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Eye On: Facebook Supports Hashtags

The latest edition of Eye On features insight on Facebook's newly announced hashtag support function.

Facebook has recently launched #hashtag support on the platform. Consumers and brands can now use hashtags within their status updates and within Facebook apps. These hashtags will appear as clickable links on desktop only, and when clicked, will open up a feed where you’ll see stories from people and brand pages who have posted with the same hashtag. Facebook privacy settings will determine which posts you will see in the feed, thus restricting users from seeing posts from people who are not their friends.

Hashtags are recognized on multiple social media platforms including Instagram, Google+, Tumblr and Twitter. Hashtags are also used by multiple TV shows and live events to direct consumers to engage in conversation about what they are watching.