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Leo Burnett Chicago
35 West Wacker Drive
Chicago, IL 60601
United States

http://www.leoburnett.us/chicago/

Amy Cheronis

EVP Reputation and Communications

amy.cheronis@mslgroup.com

Katie Newman

Chief Marketing Officer

katie.newman@leoburnett.com

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Chicago

Eye On Reactions: Facebook Goes Beyond Likes

Read what this change means and how it will affect performance measuring and reporting.

The iconographic blue-and-white thumbs-up “Like” button has been central to Facebook’s identity. Nevertheless, when faced with posts about break-ups, lay-offs, illnesses and even death, Facebook users pull back from their automated finger response to click on the “Like.” Users spoke and Facebook listened.

It’s been a-long time coming: Facebook recently introduced Reactions so that users can more fully express themselves with “Love,” “Haha,” “Wow,” “Sad,” and “Angry.”

In our latest Eye On, read what this subtle, yet significant change means in terms of user behavior and how post performance can be measured and reported.