Eye On Reactions: Facebook Goes Beyond Likes
Read what this change means and how it will affect performance measuring and reporting.
The iconographic blue-and-white thumbs-up “Like” button has been central to Facebook’s identity. Nevertheless, when faced with posts about break-ups, lay-offs, illnesses and even death, Facebook users pull back from their automated finger response to click on the “Like.” Users spoke and Facebook listened.
It’s been a-long time coming: Facebook recently introduced Reactions so that users can more fully express themselves with “Love,” “Haha,” “Wow,” “Sad,” and “Angry.”