7+ Series: Get to Know LB Zurich and the Quarter’s Top Work
Every quarter, the Leo Burnett Global Product Committee gathers to evaluate our work from around the world using the HumanKind Scale.
The first quarter GPC was held in Zurich in March and brought together creatives from around the global network. In the video above, Global Chief Creative Officer Mark Tutssel discusses the “doing” culture of host agency, Zurich, which CEO Andy Staheli describes as a culture of working with “our hands, our heads and our hearts.”
Over the next few weeks, we’ll showcase the work that received a rating of 7 or higher — on our HumanKind ten-point scale. In the video below, Mark along with Global CEO Tom Bernardin and creative leaders discuss the five pieces of work that were granted prestigious 8 Balls.