7+ Series: Creative Inspiration
Many of our top creative leaders gather in one place every quarter for the GPC. In the rare moments when they’re not focused on evaluating the work, we have the opportunity to pick the brains of these great thinkers. At the last 1Q15 GPC in Zurich, we found time to ask them where they find their creative inspiration.
From hobbies including running, cooking and reading, to going undercover to really understand their target audience, they essentially find it everywhere.
Watch the video above to hear what these leaders do to unlock those winning ideas. In the video, hear from:
• Emrah Akay, creative director, Instabul
• Oktar Atin, creative director, Istanbul
• Fernando Bellotti, regional chief creative officer and president, Argentina
• Alessandro Bernardo, executive creative director, Sao Paulo
• Razvan Capanescu, chief creative officer, Bucharest
• Axel Eckstein, executive creative director, Zurich
• Christopher Jones, creative director, Milan
• Bechara Mouzannar, chief creative officer, MENA
• Bendik Romstad, copywriter and founder, Oslo