7+ Series: MENA CCO Bechara Mouzannar Discusses Storytelling and Filmmaking
Bechara Mouzannar serves as the Chief Creative Officer for Leo Burnett MENA. He also had a career as a film director before making the move to advertising. His passion for and work in film, however, did not end with his industry change. In fact, his storytelling skills serve him well in this field.
“We are communication people, and everyone has a story to tell,” said Bechara, who, following a visit to Brazil for a GPC, decided to turn an experience into a beautiful film.
In this video, Global Chief Creative Officer Mark Tutssel and Bechara discuss the film and the creative inspiration behind it — how a simple idea or a single encounter can be the catalyst for something much bigger.