7+ Series: Sakker El Dekkene “Lebanon 4 Sale"
Aimed at ending corruption in the region, “Lebanon 4 Sale,” Leo Burnett Beirut’s campaign created for NGO Sakker El Dekkene designed to confront the widespread criminal phenomenon, took a decidedly offbeat approach to solving an age-old problem.
“Lebanon 4 Sale” smartly used data to determine which localities were the most corrupt, a strategy that rallied average citizens to speak out for reform. The activation then transformed unassuming storefronts into faux bribery centers – a stunt tactic that got the attention of local press and digital media (the effort earned 51 million social impressions).
Watch above to learn more and visit sakkera.com to participate.