Allstate and Leo Burnett Create Certainty with New Campaign: Now That You Know the Truth
Leo Burnett and Allstate introduce a new campaign featuring an old friend.
These days, the truth can seem far away and hard to find. But together, Leo Burnett Chicago and Allstate are working to put the truth front and center, inspiring confidence in consumers everywhere.
Allstate products and services are known for the way they unify the head and the heart, designed for people’s absolute protection and peace of mind. Leo Burnett’s latest fully integrated campaign celebrates Allstate’s signature approach in true style with a series of spots focused on cultural truths, supported by fact and observation. We also bring back a tried-and-true friend of Allstate customers: Dennis Haysbert.
Consider “Park Road America,” which speaks to a universal desire to be known and for our needs understood. Allstate delivers superior protection for today’s changing world with service that is relevant for you.
Now that you know the truth, are you in good hands?