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Allstate’s Mayhem Continues to Cause Chaos With ‘Lost Phone’

Leo Burnett Chicago’s spot for Allstate Insurance Auto receives a 7 on the GPC scale

Allstate Insurance Auto "Lost Phone,” GPC Rating: 7

“Bzzzz. Bzzz, Bzzz. I’m your phone. Stuck down here between your seat and your console, playing a little hide and seek,” says Mayhem in Allstate Insurance Auto’s “Lost Phone.”

Leo Burnett Chicago places the now iconic Mayhem character in a situation almost every driver can relate to. In the TV spot “Lost Phone,” Mayhem mimics an elusive mobile phone that is playfully distracting the driver. Determined to retrieve the “phone” from under his seat, the driver momentarily becomes distracted and rear ends the car in front of him.

The agency cleverly drives home the idea distractions can lead to car accidents, while also reinforcing Allstate’s premium insurance coverage: “If you’ve got cut rate car insurance, you could be picking up these charges yourself."

Through talent, wit and humor, the agency executed a simple, direct and relatable story. “Lost Phone” was honored with a 7.0 on the GPC scale.

About the GPC Scale: Every quarter, the Leo Burnett Global Product Committee, comprising our top creative leaders from around the globe, gathers to evaluate the work from the global network. Over the course of a week, the GPC views, discusses and rates the work using our 10-point HumanKind Scale. Work that receives a 7-point rating is considered to be the benchmark for excellence in craft. To learn more about the GPC and the HumanKind Scale, watch this video.