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Leo Burnett Chicago
35 West Wacker Drive
Chicago, IL 60601
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http://www.leoburnett.us/chicago/

Maggie Shepherd

VP Reputation and Communications

maggie.shepherd@mslgroup.com

Emily Doskow

Chief Marketing Officer

emily.doskow@leoburnett.com

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Mumbai

Amazon India’s Mother’s Day Campaign Sends Emotional Message

Amazon India highlights what a mother really needs from her child in the recent Mother’s Day Campaign launched via Orchard Advertising in Mumbai, part of The Leo Burnett Group.

“With this campaign our aim was to look beyond treating people as consumers by sending out a message that is very human in nature,” says Leo Burnett India’s Creative Chief Officer RajDeepak Das.

Although Amazon offers a myriad of gifting options, this spot sends a unique message — that the best gift a mother can receive from her child is love and affection — in order to create an emotional bond with consumers and establish Amazon as a human brand.