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Leo Burnett Chicago
35 West Wacker Drive
Chicago, IL 60601
United States

http://www.leoburnett.us/chicago/

Amy Cheronis

EVP Reputation and Communications

amy.cheronis@mslgroup.com

Katie Newman

Chief Marketing Officer

katie.newman@leoburnett.com

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Chicago

Behind the Scenes With Kellogg’s Rice Krispies ‘Pop to Life’

Take a visit to the Bent Image Lab studio to learn how Kellogg’s Rice Krispies’ latest holiday campaign, “How Many Ways Can You Snap, Crackle, Pop?” came to life in the spot “Pop to Life.”

This behind-the-scenes video breaks down the creative production process from CG animation and food styling to stop-motion and live-action footage.

Watch the magic unfold on Chicago’s website.