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Leo Burnett Company, Limited
175 Bloor Street East, North Tower
Toronto, Ontario M4W 3R9
Canada

http://www.leoburnett.ca
+416 925 5997

Susan Zwaal

Director, Human Resources

susan.zwaal@leoburnett.ca

Ben Tarr

President

ben.tarr@leoburnett.ca

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Chicago

Behind the Scenes With Kellogg’s Rice Krispies ‘Pop to Life’

Take a visit to the Bent Image Lab studio to learn how Kellogg’s Rice Krispies’ latest holiday campaign, “How Many Ways Can You Snap, Crackle, Pop?” came to life in the spot “Pop to Life.”

This behind-the-scenes video breaks down the creative production process from CG animation and food styling to stop-motion and live-action footage.

Watch the magic unfold on Chicago’s website.