Coca-Cola's "Bio Cooler" by Leo Burnett Colombia
How do you cool down a town where the temperatures are extreme, and electricity is nowhere to be found?
That's what Coca-Cola, in partnership with Leo Burnett Colombia, set to find out. In a town like Aipir, where there's certainly no fridges (and a walk to get ice is an all-day commitment), the answer to the harsh conditions was not readily apparent. Enter the Bio Cooler, a refrigeration system that relies on non-electricity based methods (think: water evaporation, harnessing the heat from the sun to convert gas to liquids) to cool down whatever it contains.
The best part? The hotter it gets outside, the better the Bio Cooler works.
Wonderful activation, Colombia.