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‘Earthy Veggies’ Helps Grow Bio Suisse Brand

Leo Burnett Zurich creates beautiful print campaign for organic farming brand

Bio Suisse "Earthy Veggies,” GPC Rating: 7

Bio Suisse, a leader in organic farming, is proud of the diversity and quality of its vegetables, especially the ones that carry the brand’s bud-logo. The bud-logo serves as a stamp of pristine quality for produce shoppers.

To show why those vegetables are so unique, Bio Suisse sought out help from Leo Burnett Zurich, which brought the brand’s vegetables to life through the playfulness of print.

The agency meticulously crafted three beautiful print ads that comprised the “Earthy Veggies” campaign: Carrot, Eggplant and Pumpkin. Each piece directly and cleverly illustrated the tagline “The best soil makes the best vegetables.”

The agency’s notable art direction captured the organic essence of Bio Suisse, keeping the brand’s high degree of credibility in the agricultural industry alive and well.

About the GPC Scale: Every quarter, the Leo Burnett Global Product Committee, comprising our top creative leaders from around the globe, gathers to evaluate the work from the global network. Over the course of a week, the GPC views, discusses and rates the work using our 10-point HumanKind Scale. Work that receives a 7-point rating is considered to be the benchmark for excellence in craft. To learn more about the GPC and the HumanKind Scale, watch this video.