Esurance's "Sorta" Continues With "Sorta Teacher"
If you loved Lindsay Lohan as your “sorta” Mom and Bryan Cranston as your “sorta” pharmacist, then you have to see this latest from Esurance – the next in their “Sorta” campaign. What happens when a mustachioed, tattooed and leather-clad “sorta” teacher takes over the classroom from good ol’ Mr. Craig? Let’s just say not everyone who knows how to “teach a lesson” is someone you’d want to see at parent-teacher conferences. “Sorta” your kid’s teacher is definitely not your kid’s teacher.
For more on the creative process behind the "Sorta" campaign, check out our Q&A with Esurance Chief Marketing Officer Alan Gellman.