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Martel et Compagnie
465 rue McGill, 8e Etage
Montreal, Quebec H2Y 2H1
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http://www.marteletcompagnie.com
+514 525 4290

Jean-Pierre Martel

President & Chief Creative Officer

jeanpierre.martel@mareteletcompagnie.com

514-525-4290

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Chicago

Esurance's "Sorta" Continues With "Sorta Teacher"

If you loved Lindsay Lohan as your “sorta” Mom and Bryan Cranston as your “sorta” pharmacist, then you have to see this latest from Esurance – the next in their “Sorta” campaign. What happens when a mustachioed, tattooed and leather-clad “sorta” teacher takes over the classroom from good ol’ Mr. Craig? Let’s just say not everyone who knows how to “teach a lesson” is someone you’d want to see at parent-teacher conferences. “Sorta” your kid’s teacher is definitely not your kid’s teacher.

For more on the creative process behind the "Sorta" campaign, check out our Q&A with Esurance Chief Marketing Officer Alan Gellman.