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Leo Burnett Chicago
35 West Wacker Drive
Chicago, IL 60601
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Kappie Kopp

VP Reputation and Communications

Katie Newman

Chief Marketing Officer

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Go Behind the Scenes With Justino

Leo Burnett Madrid’s Creative Team Discusses the Making of the Popular Christmas Lottery Ad

What’s the secret behind the Spanish Christmas Lottery ad that’s touched the hearts of audiences worldwide? Juan Garcia-Escudero, the creative lead at Leo Burnett Madrid, said, “Everyone who knows storytelling says that the key is to have a great character.”

Two weeks after its debut, “#Justino,” a tale about a lonely night watchman at a mannequin factory, has received more than 3.7 million YouTube views. This ad that champions the joy of sharing has received glowing reviews from the likes of MTV News, E! Online, The Huffington Post, Shots and Creativity, and is even giving the British Christmas blockbuster adverts a run for their money.

Still can’t get enough of Justino and his coworkers? This behind-the-scenes video into the creation process includes insights from the creative team into character sketches, 3-D animation, music composition and audio effects.