Honda and Leo Burnett Melbourne Launch First Brand Campaign in Australia
New “Moving You” campaign demonstrates Honda as a leader in human-centric innovation.
From powering our farming industry and designing boat motors, supercars and jets to creating technology to help stroke victims walk again and robotics to assist us in everyday life, Honda has a long history of human-centric engineering that sets it apart from competitors.
“Moving You,” by Leo Burnett Melbourne, celebrates Honda’s commitment to creating products that are centered around the people who use them. As Leo Burnett Australia Chief Creative Officer Jason Williams says, while other manufacturers obsess over what a product can do, Honda dreams about how it can seamlessly complement and advance human lives.
This new campaign is coming on the back of Honda’s bold effort to reconnect with customers and build understanding of the diversity and uniqueness of its brand. The effort is being launched in one of Honda Australia’s busiest years with 80 percent of product portfolio being refreshed or completely new in 2017.
In addition to the TV spot, the campaign will also roll out in outdoor, digital, social and dealership POS components.