IKEA and Leo Burnett Saudi Arabia Give Respite to World Record Egg
The famous Instagram egg earns its very own home furnishing solution.
When an egg earned near-instant celebrity on Instagram, IKEA felt for the effects of sudden fame it might be experiencing, and decided to do something about it.
Together with Leo Burnett Saudi Arabia, the home furnishings brand published a humorous print ad, offering its “TVEKSAM” egg cup as the perfect solution for Instagram’s reigning record-holder to take a break from the demands of fame.
At 47 million likes and counting, there’s no doubt the World Record Egg could use a place to rest.