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Leo Burnett Chicago
35 West Wacker Drive
Chicago, IL 60601
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http://www.leoburnett.us/chicago/

Amy Cheronis

EVP Reputation and Communications

amy.cheronis@mslgroup.com

Katie Newman

Chief Marketing Officer

katie.newman@leoburnett.com

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Beirut

Johnnie Walker “Keep the Flame Alive”

INSIGHT. There was a certain time when the tone of Lebanon society was looking grim; the Lebanese were largely struggling to keep their characteristic and unwavering spirit of resilience alive in the face of relentless adversity. To pick up their spirits, Johnnie Walker created a well-crafted and well-executed campaign that changed people’s ingrained attitudes by transforming their perspectives into art.

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IDEA. Leo Burnett Beirut’s “Keep The Flame Alive” campaign for Johnnie Walker combines compelling storytelling with visual prowess, successfully drawing a parallel between the cultural climate of Lebanon and the iconic mantra of Johnnie Walker: “Keep Walking.” Hope was on the line, and Leo Burnett seized an opportunity for Johnnie Walker to remind the Lebanese what they were capable of. The spot is a fable about a flame that defies a heinous storm of rain, wind and lightning — all of which threaten to snuff the fire. The film ends with the triumphant declaration, “Storms shall always pass but the fire inside burns on.” The integrated campaign lived across film, print and social.

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INNOVATION. “Keep The Flame Alive” was a remarkably stunning spot that compelled the people of Lebanon to reconsider their feelings for their country. The agency helped champion a progressive spirit throughout every aspect of this campaign, especially social, by transforming people’s #KeepWalkingLebanon comments into art. The film was honored with a Cannes Lion for its real-time response and use/curation of images. It was also awarded Silver at the Facebook Studio Awards, 14 Dubai Lynx awards and 11 Cristal awards.