Leo's Cannes Contenders: Spanish Lottery "Christmas Lottery"
Leo Burnett Madrid has launched a beautiful new slice-of-life campaign to launch this year’s annual Spanish Christmas Lottery.
The effort centers around nine films that tell the stories behind a group of winners who bought their lucky ticket at a neighborhood pub.
The centerpiece, above, is a two and a half-minute piece that introduces us to Manuel, and reinforces the campaign’s theme, “The biggest prize is sharing.”
Watch the full collection at www.elbardeantonio.es.
The Spanish National Lottery has a history that goes back more than 250 years. It’s become a cultural tradition to buy and share numbers amongst family, friends and colleagues each holiday season.
Leo Burnett Madrid won the business last summer following a pitch that included 16 agencies.