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Leo Burnett Chicago
35 West Wacker Drive
Chicago, IL 60601
United States

http://www.leoburnett.us/chicago/

Kappie Kopp

VP Reputation and Communications

Kappie.Kopp@mslgroup.com

Katie Newman

Chief Marketing Officer

katie.newman@leoburnett.com

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Madrid

Leo's Cannes Contenders: Spanish Lottery "Christmas Lottery"

Leo Burnett Madrid has launched a beautiful new slice-of-life campaign to launch this year’s annual Spanish Christmas Lottery.

The effort centers around nine films that tell the stories behind a group of winners who bought their lucky ticket at a neighborhood pub.

The centerpiece, above, is a two and a half-minute piece that introduces us to Manuel, and reinforces the campaign’s theme, “The biggest prize is sharing.”

Watch the full collection at www.elbardeantonio.es.

The Spanish National Lottery has a history that goes back more than 250 years. It’s become a cultural tradition to buy and share numbers amongst family, friends and colleagues each holiday season.

Leo Burnett Madrid won the business last summer following a pitch that included 16 agencies.