Nearest office

Montreal

All offices

Offices

Selected office



,


Your nearest office

Montreal

Canada

Martel et Compagnie
465 rue McGill, 8e Etage
Montreal, Quebec H2Y 2H1
Canada

http://www.marteletcompagnie.com
+514 525 4290

Jean-Pierre Martel

President & Chief Creative Officer

jeanpierre.martel@mareteletcompagnie.com

514-525-4290

Nearby Leo Burnett offices

  • Montreal

    Canada

  • Toronto

    Canada

  • Detroit

    United States

  • Chicago

    United States

  • Santo Domingo

    Dominican Republic

  • Guaynabo

    Puerto Rico

  • Tegucigalpa

    Honduras

  • Guatemala City

    Guatemala

  • San Salvador

    El Salvador

  • Santa Fe, Mexico City

    Mexico

  • Caracas

    Venezuela

  • Managua

    Nicaragua

Beirut

LB Beirut and Mashrou Leila Impact Youth Through Diversion Music Video

Independent band Mashrou Leila is a favorite amongst Lebanese youth. The band teamed up with Leo Burnett Beirut to promote their album Raasuk, which translates to "Diversion". LB Beirut came up with a creative idea to raise awareness of the music and sociopolitical lyrics of the band by producing a provocative music video mimicking Arab pop. The video plays on the juxtaposition of having a politically minded song playing while a belly dancer sensually shakes her hips in the spotlight. The band shines light on how we often don't fully appreciate the political weight of music that chooses to express it. The video became an instant source of controversy, while also creating positive social chatter about the band and its message.