Nearest office

Chicago

All offices

Offices

Selected office



,


Your nearest office

Chicago

United States

Leo Burnett Chicago
35 West Wacker Drive
Chicago, IL 60601
United States

http://www.leoburnett.us/chicago/

Amy Cheronis

EVP Reputation and Communications

amy.cheronis@mslgroup.com

Katie Newman

Chief Marketing Officer

katie.newman@leoburnett.com

Nearby Leo Burnett offices

  • Chicago

    United States

  • Detroit

    United States

  • Toronto

    Canada

  • Santa Fe, Mexico City

    Mexico

  • Montreal

    Canada

  • Guatemala City

    Guatemala

  • San Salvador

    El Salvador

  • Tegucigalpa

    Honduras

  • Managua

    Nicaragua

  • San Jose

    Costa Rica

  • Santo Domingo

    Dominican Republic

  • Panama City

    Panama

Beirut

LB Beirut and Mashrou Leila Impact Youth Through Diversion Music Video

Independent band Mashrou Leila is a favorite amongst Lebanese youth. The band teamed up with Leo Burnett Beirut to promote their album Raasuk, which translates to "Diversion". LB Beirut came up with a creative idea to raise awareness of the music and sociopolitical lyrics of the band by producing a provocative music video mimicking Arab pop. The video plays on the juxtaposition of having a politically minded song playing while a belly dancer sensually shakes her hips in the spotlight. The band shines light on how we often don't fully appreciate the political weight of music that chooses to express it. The video became an instant source of controversy, while also creating positive social chatter about the band and its message.