LB Hong Kong's Latest For Salvation Army
The latest work for Salvation Army from Leo Burnett Hong Kong has us thinking inside the box.
A simple idea that went a long way (recycling's up 40%?) earned this fantastic piece of work a 7 at our most recent Global Product Committee (otherwise known as the GPC, Leo Burnett's way of grading the advertising produced out of our dozens of offices). Congrats, Hong Kong, on work well done.