LB Toronto's Walking Dead Installation Turns Heads, Loses Fingers
When AMC's "The Walking Dead" was scheduled to return to air mid-season, our Leo Burnett Toronto team was tasked with simply reminding the city.
Instead, they built something no passer-by was soon to forget.
Placed right in the heart of Toronto's Union Station, LB Toronto's "Countdown" installation features giant, zombie-like fingers that are slated to fall off their respective hands as the days to the premiere pass. Toronto residents are also encouraged to Tweet or Instagram pictures of themselves next to the installation for a chance to win one of the fingers. AMC is set to thumb through the submissions.