Leo Burnett Chicago, Kellogg’s Rice Krispies Treats and Google Make the Holiday a Fun, Immersive Experience for the Whole Family
Choose your own adventure and make holiday themed Rice Krispies Treats along the way with help from magical holiday characters.
In the first-ever voice activation for a Kellogg’s brand, Rice Krispies Treats partners with Google to bring families an interactive and immersive holiday experience.
The ‘Krispie Kitchen’ on the Google Assistant takes parents and kids on a fun, guided adventure with holiday characters, both new and old, to bring a magical twist to making holiday treats.
With three unique stories to choose from, families can create new memories of making their favorite holiday treats together.
To get started, say, “Hey google, talk to Krispie Kitchen.”