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Martel et Compagnie
465 rue McGill, 8e Etage
Montreal, Quebec H2Y 2H1
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http://www.marteletcompagnie.com
+514 525 4290

Jean-Pierre Martel

President & Chief Creative Officer

jeanpierre.martel@mareteletcompagnie.com

514-525-4290

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Bnei-Brak

Leo Burnett Israel Creates Stain-Proof Tablecloth to Match Your Wine

The tablecloth comes in four “Winetone” shades and pairs perfectly with your favorite bottle of wine.

Three things remain certain in life. Death, taxes and…holiday-fueled wine spills. The topple of someone’s half-full glass of wine on your fancy tablecloth is an inevitable part of the chaos and chatter that consumes a holiday dinner—until now.

Leo Burnett Israel and Galil Mountain Winery created a stain-proof solution, just in time for the Jewish New Year. The result is an integrated campaign – equal parts clever and aesthetic.

The duo developed the “Winetone” tablecloth, designed to match the exact colors of Galil Mountain Winery’s wines. The tablecloths are part of a festive giftbox that includes a bottle of wine—rosé, cabernet sauvignon, merlot or syrah—and its perfectly matched tablecloth. So when you or your guests spill, it’ll blend right in.

To successfully produce this unique product, the agency partnered with Hameshaken—a chain of small production factories that provides employment for people with disabilities.

It’s a campaign rooted in a belief in helping others out—whether that’s elevating a meaningful company like Hameshaken or easing consumers’ wine-spilling worries during the holidays.

September 8, 2020