Leo Burnett Israel Tackles the Problem of “The Last Dorito”
The lighthearted campaign captures the power of the last crumbs—and one man’s quest to make them last.
Grocery deliveries have been in high demand these days, often leading to extended waiting periods. Which means conserving pantry items and patiently waiting your next batch of snacks can be a challenge. A fact that’s never more true than when you find yourself running out of Doritos.
So how does one successfully ration this beloved snack? Very carefully.
It takes major willpower and mastery of self-control—which is precisely what Leo Burnett Israel and Doritos captured in “The Last Dorito”—a lighthearted spot showing you (and your stomach) how to make the last crumbs last until the next grocery delivery.
Whether it’s a bite between binge-watching sessions, a nibble (or four) during the stressful family videoconferencing session or a morsel during an at-home workout—Leo Burnett and Doritos offer a moment of much-needed levity during unpredictable times.