Nearest office

Chicago

All offices

Offices

Selected office



,


Your nearest office

Chicago

United States

Leo Burnett Chicago
35 West Wacker Drive
Chicago, IL 60601
United States

http://www.leoburnett.us/chicago/

Amy Cheronis

EVP Reputation and Communications

amy.cheronis@mslgroup.com

Katie Newman

Chief Marketing Officer

katie.newman@leoburnett.com

Nearby Leo Burnett offices

  • Chicago

    United States

  • Detroit

    United States

  • Toronto

    Canada

  • Santa Fe, Mexico City

    Mexico

  • Montreal

    Canada

  • Guatemala City

    Guatemala

  • San Salvador

    El Salvador

  • Tegucigalpa

    Honduras

  • Managua

    Nicaragua

  • San Jose

    Costa Rica

  • Santo Domingo

    Dominican Republic

  • Panama City

    Panama

London

Leo Burnett London Wins McDonald’s McDelivery Global Account

Agency to support the international rollout of home-delivery service

McDonald’s appointed Leo Burnett London as its creative partner to work on the brand’s new home-delivery service following a three-way pitch. The win is an opportunity for Leo Burnett to help communicate one of the brand’s most important strategic initiatives of 2017.

Steven Hill, senior director, global brand, McDonald’s Corp., says: “With their deep understanding of our brand built over many years, Leo Burnett London has developed a strong and strategic creative platform for our global activation that we are very excited about.”

The agency is now tasked to showcase the functional and emotional benefits of the brand’s new McDelivery service in a global marketing push set to start by July 26. The campaign will run through TV, out-of-home, direct mail, digital and social across international markets.

“We are thrilled to be working on such a significant global assignment for McDonald’s, bringing our extensive knowledge of the brand to such an important strategic play,” said Paul Lawson, CEO at Leo Burnett London.

Leo Burnett London has a track record of creating award-winning work for McDonald’s. Earlier this year, the agency released the award-winning “Madness” ad. The work for the McCafe branch poked fun at how over-complicated the coffee world has become. Shots Magazine recently ranked the “Madness” campaign as No. 8 in its “2017 Top Ten Ads (so Far…)” list.