Leo Burnett Melbourne’s Dreamy Spot for Honda
Cars have the power to transport us to unfamiliar lands. Leo Burnett Melbourne's “Dream Run” for Honda pushes the boundaries of a typical road trip even further. Our protagonist Brian drives his Honda HR-V – the auto company’s first Australian SUV in over a decade — through a land reminiscent of sci-fi films and surrealistic paintings. Brian speeds and swerves through the roads — with a canine co-pilot, naturally — to avoid the forces trying to wake him from his fantasy ride.
“At the core of the Honda brand is ‘the power of dreams,’” said Leo Burnett Melbourne Executive Creative Director Jason Williams. “And we have brought that to life for the launch of the all-new HR-V.” With the Honda HR-V, Brian shows us you can go wherever your imagination takes you. Sweet dreams.