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Leo Burnett Chicago
35 West Wacker Drive
Chicago, IL 60601
United States

http://www.leoburnett.us/chicago/

Maggie Shepherd

VP Reputation and Communications

maggie.shepherd@mslgroup.com

Emily Doskow

Chief Marketing Officer

emily.doskow@leoburnett.com

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Melbourne

Leo Burnett Melbourne’s #MyFamilyCan for SPC Shows the Faces of Farming

If you truly are what you eat, you might want to know the origin of your food. Leo Burnett Melbourne’s #MyFamilyCan for produce company SPC shows us the faces behind the company’s products.

Through a packaging makeover as well as TV, print, online and social media campaigns, #MyFamilyCan shows Australians the true source of their food.

In the feature spot, as seen above, Gary Goodwill, a peach farmer, discusses the importance of the family farm where his 86-year old mother still picks fruit during the harvest, showing viewers that eating local means supporting local families.