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Maggie Shepherd

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Leo Burnett Melbourne Wants You to “Go With It” for Honda CR-V

Parents are used to their children asking a lot of them. Whether it’s to tie their shoes, squeeze into a tiny chair for tea time or acknowledge their imaginary friends, parents have done it all without question. So when a father is asked to drive to the magical “Ranch of the Rainbow” to replace his daughter’s broken toy horse in Leo Burnett Melbourne’s latest spot for Honda Australia, he just goes with it, even if it requires some wrangling.

Set to the upbeat “Howlin’ For You” by The Black Keys, the energetic “Go With It” spot shows a family venturing to a ranch with “prismatic” horses in an effort to show the fun and energy that the Honda CR-V can provide.

“The idea came from the insight that having children is its own adventure and sometimes you have to go on a bit of a wild goose chase to appease the imagination of a young child,” said Leo Burnett Melbourne Executive Creative Director Jason Williams.

The 60-second spot is supported by an integrated campaign that includes cinema, outdoor, online, social and dealer communications.