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Leo Burnett Paris and Kellogg’s Reveal “Kellogg’s Extra” Insiders

The work reveals the French gourmands who enjoy Kellogg’s Extra cereal, all 2.5 million of them.

In Paris, a perfect morning breakfast doesn’t always include a croissant and jam. In fact, 2,589,065 French people eat another breakfast, one that satisfies those culinary connoisseurs—Kellogg’s Extra cereal.

Everyone knows someone who eats Kellogg’s Extra, even if they’re not seen munching at the local café. But what do these gourmands love about the cereal? Leo Burnett Paris and Kellogg’s uncover the cereal’s devotees in their newest campaign.

The campaign give us a glimpse into a few characters who enjoy it: a renowned chocolate connoisseur, a social media guru, and a professional baker. Though their expertise may vary, they all appreciate the crunch and the organic, high-quality ingredients.

There’s much to love about this cereal—showing viewers that it’s no secret that Parisians venture outside of traditional breakfast, but simply insider knowledge.