Nearest office

Chicago

All offices

Offices

Selected office



,


Your nearest office

Chicago

United States

Leo Burnett Chicago
35 West Wacker Drive
Chicago, IL 60601
United States

http://www.leoburnett.us/chicago/

Maggie Shepherd

VP Reputation and Communications

maggie.shepherd@mslgroup.com

Emily Doskow

Chief Marketing Officer

emily.doskow@leoburnett.com

Nearby Leo Burnett offices

  • Chicago

    United States

  • Detroit

    United States

  • Toronto

    Canada

  • Montreal

    Canada

  • Santa Fe, Mexico City

    Mexico

  • Guatemala City

    Guatemala

  • Tegucigalpa

    Honduras

  • Santo Domingo

    Dominican Republic

  • San Salvador

    El Salvador

  • Guaynabo

    Puerto Rico

  • Managua

    Nicaragua

  • San Jose

    Costa Rica

Amsterdam

Leo Burnett Reimagines Iconic Jeep Feature, Celebrating Legendary Car Maker’s Recent Innovation

To highlight the brand’s first electric model, the agency designed its iconic grille into a battery.

Jeep—a legendary brand and automaker—has developed something new and timely: its first-ever electric model, the Renegade Compass 4xe Plug-In Hybrid. It combines the signature Jeep features, like off-road chops, with something totally new to the brand—an electric battery.

Leo Burnett Amsterdam wanted to announce this news with a campaign equal parts legendary and forward-thinking, so the agency created “The Battery Grille.” The visually appealing work takes one of the most iconic design features of Jeep, its grille, and transforms it into a vibrant battery.

The battery successfully coalesces with the beloved Jeep grille feature to create a visual as modern as the new car model itself.

Credits:
Account lead: Sue Workman
Account: Diana Angelova, Vanessa Snoeij
Creative director: Mischa Schreuder, Ramon Stalenhoef
Artdirector: Lennard Freij
Copywriter: Snar Hunfeld
Design: Derek van Egmond