Leo Burnett’s “Nocturnal Animals” Keeps Late-Night Hunger at Bay

The Sri Lanka and Vietnam offices joined forces to launch McDonald’s new print campaign combating late-night hunger.

When late night hunger is on the prowl, where do you turn for a bite to eat? Rooting around an empty fridge or rummaging through cabinets leave many scavengers unsatisfied.

That’s why Leo Burnett Vietnam and Leo Burnett Sri Lanka joined forces with McDonald’s to create “Nocturnal Animals”—a new print campaign reminding people where they could find a meal to curb hunger pains, ‘round the clock, every day.

McDonald’s advertising—with its familiar Golden Arches—is known for its bright and eye-catching colors. This campaign turns that tradition on its head, speaking directly to night owls with high contrast arches on a dark field.

To embody that nighttime hunger on the prowl, the print campaign used popular all-nighters like raccoons and owls as central characters, incorporating McDonald’s arches as their eyes. This eye-catching new campaign is sure to bring those after-hours appetites at bay.

Credit list:
Chief Creative Officer: Ransley Burrows
Executive Creative Director: Paolo Garcia
Creative Director: Chandu Rajapreyar
Senior Creative Director: Athula Kathriarachchi
Art Director: Kit Huynh
Art Director: Ajantha kumara
Creative Group Head: Malaka Samith
Illustrator: Chathuranga Gamage
Planner: Ha Vu
Planner: An Ngoc Nguyen
Account Director: Thuy Pham
Chief Executive Officer: Lukasz Roszczyc
Chief Executive Officer: AROSHA PERERA
General Manager: Kate Bayona-Garcia
General Manager: Vineeth Dhruvan
Finishing Artist: Quoc Nguyen
Account Executive: Falul Hallaj
Account Executive: Long Le
Account Executive: Loc Dinh