Nearest office

Detroit

All offices

Offices

Selected office



,


Your nearest office

Detroit

United States

Leo Burnett Detroit
3310 West Big Beaver Rd., Suite 107
Detroit, (Troy), Michigan 48084
United States


+248 458 8300

Monica Lambert

HR Recruiting Manager

monica.lambert@leoburnett.com

Nearby Leo Burnett offices

  • Detroit

    United States

  • Chicago

    United States

  • Toronto

    Canada

  • Montreal

    Canada

  • Santa Fe, Mexico City

    Mexico

  • Santo Domingo

    Dominican Republic

  • Guaynabo

    Puerto Rico

  • Guatemala City

    Guatemala

  • Tegucigalpa

    Honduras

  • San Salvador

    El Salvador

  • Managua

    Nicaragua

  • San Jose

    Costa Rica

Chicago

Leo's Cannes Contenders: Allstate "#MayhemSale"

Over-sharing on social media can help burglars identify potential targets. To illustrate the epidemic, Leo Burnett Chicago created an interactive, multi-screen activation that took a real-life couple to the cleaners - all thanks to beloved (well, more like be-hated) character Mayhem. During the Allstate Sugar Bowl, eight spots aired triggering football fans of all tastes to take home the stolen goods (each sporting an offensively cheap price tag). To get in on the action, all viewers were prompted to visit MayhemSale.com.

The results? The site received 6,000 - 8,000 hits per second immediately following each commercial and conversation on Twitter launched #MayhemSale to be a #1 Worldwide Trending topic at several points during the game.

Seamlessly told through witty copy and a spot-on narrative, #MayhemSale truly stole the show. Read more on Wall Street Journal.