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Leo Burnett Chicago
35 West Wacker Drive
Chicago, IL 60601
United States

http://www.leoburnett.us/chicago/

Amy Cheronis

EVP Reputation and Communications

amy.cheronis@mslgroup.com

Katie Newman

Chief Marketing Officer

katie.newman@leoburnett.com

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London

Lies from London: New for Rice Krispies

It's hip to be square. But not when you're lying about being square in the first place.

In a new campaign for Rice Krispies Squares, our LB London team took to the streets (more like took to the signs) to spread the word that when you're chomping down on these non-squares (these delicious snacks come in the form of a rectangular cube), you're already lying through your teeth.

The concept went out to London's famed Blue Plaques to help spread the word. Loving how this campaign tapped into the city's culture with a quick wink-and-nod to a witty brand idea.