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Leo Burnett Company, Limited
175 Bloor Street East, North Tower
Toronto, Ontario M4W 3R9
Canada

http://www.leoburnett.ca
+416 925 5997

Susan Zwaal

Director, Human Resources

susan.zwaal@leoburnett.ca

Ben Tarr

President

ben.tarr@leoburnett.ca

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London

Lies from London: New for Rice Krispies

It's hip to be square. But not when you're lying about being square in the first place.

In a new campaign for Rice Krispies Squares, our LB London team took to the streets (more like took to the signs) to spread the word that when you're chomping down on these non-squares (these delicious snacks come in the form of a rectangular cube), you're already lying through your teeth.

The concept went out to London's famed Blue Plaques to help spread the word. Loving how this campaign tapped into the city's culture with a quick wink-and-nod to a witty brand idea.