Nearest office


All offices


Selected office


Your nearest office


United States

Leo Burnett Chicago
35 West Wacker Drive
Chicago, IL 60601
United States

Kappie Kopp

VP Reputation and Communications

Emily Doskow

Chief Marketing Officer

Nearby Leo Burnett offices

  • Chicago

    United States

  • Detroit

    United States

  • Toronto


  • Montreal


  • Santa Fe, Mexico City


  • Guatemala City


  • Tegucigalpa


  • Santo Domingo

    Dominican Republic

  • San Salvador

    El Salvador

  • Guaynabo

    Puerto Rico

  • Managua


  • San Jose

    Costa Rica


McDonald's: A Little Lovin' Can Change A Lot

Our new work for McDonald’s reinvigorates the brand’s iconic “I’m Lovin’ It” slogan to show how McDonald’s helps people bring a little more lovin’ into the world. From football “Archenemies” coming together to “Signs” that reflect and inspire the resilience of a community, McDonald’s new campaign shows that lovin’ is more than a catchphrase, it’s a value at the heart of every McDonald’s restaurant.


Our newest spot for McDonald’s, called “Signs,” shows how franchises use the marquees under their iconic golden arches to bring a little lovin’ to the communities they serve in times of both joy and pain. Check out the new McDonald's Tumblr for the powerful stories behind the signs.

The first spot in our new campaign for McDonald’s, "Archenemies," shows well-known longtime rivals setting aside their differences in favor of a little more lovin’, in order to enjoy McDonald’s together.