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Leo Burnett Chicago
35 West Wacker Drive
Chicago, IL 60601
United States

http://www.leoburnett.us/chicago/

Kappie Kopp

VP Reputation and Communications

Kappie.Kopp@mslgroup.com

Emily Doskow

Chief Marketing Officer

emily.doskow@leoburnett.com

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Chicago

McDonald's: A Little Lovin' Can Change A Lot

Our new work for McDonald’s reinvigorates the brand’s iconic “I’m Lovin’ It” slogan to show how McDonald’s helps people bring a little more lovin’ into the world. From football “Archenemies” coming together to “Signs” that reflect and inspire the resilience of a community, McDonald’s new campaign shows that lovin’ is more than a catchphrase, it’s a value at the heart of every McDonald’s restaurant.

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Our newest spot for McDonald’s, called “Signs,” shows how franchises use the marquees under their iconic golden arches to bring a little lovin’ to the communities they serve in times of both joy and pain. Check out the new McDonald's Tumblr for the powerful stories behind the signs.

The first spot in our new campaign for McDonald’s, "Archenemies," shows well-known longtime rivals setting aside their differences in favor of a little more lovin’, in order to enjoy McDonald’s together.