McDonald’s UK Hits Rewind in Latest Campaign
Leo Burnett London takes consumers on a trip to the ‘90s with vintage footage and a boy band soundtrack.
McDonald’s is welcoming Brits back to locations across the country with a rad offer: Big Macs at just £1.69 ($2.22). The lower price comes thanks to “Eat Out to Help Out,” a government initiative subsidizing restaurant bills, to encourage diners to return to their favorite restaurants after lockdown.
As part of this initiative, the fast food chain is rolling back the price of a Big Mac to where it was in the 1990s. And to announce this limited-time offer and attract McDonald’s fans, Leo Burnett London crafted a campaign that is everything nostalgic, fun and quirky.
Through real footage from McDonald’s ‘90s campaigns, Leo Burnett London takes viewers on a journey to the past, and all of this mouthwatering footage is set to the ‘90s hit, “I Want You Back,” by boy band NSYNC.
“This film celebrates the decades-long relationship McDonald’s has had with its customers across the nation, tapping into our desire for comfort and nostalgia while reinforcing McDonald’s generosity and value,” said Mark Elwood, ECD at Leo Burnett London.