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Leo Burnett Chicago
35 West Wacker Drive
Chicago, IL 60601
United States

http://www.leoburnett.us/chicago/

Maggie Shepherd

VP Reputation and Communications

maggie.shepherd@mslgroup.com

Emily Doskow

Chief Marketing Officer

emily.doskow@leoburnett.com

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Chicago

Purina Dog Chow LATAM Offers Pet Parents and Their Companions a Better Life, Together

Leo Burnett Chicago showcases a brand refresh, believes life with a dog deserves to be lived to the fullest.

Dogs—loyal, intelligent and affectionate companions. It’s no wonder why everyone calls them ‘Man’s best friend.’ So, when it comes their quality of life, it’s important to make sure nothing but the best goes into their body.

That’s why Purina Dog Chow LATAM and Leo Burnett Chicago created the “Train of Life” campaign, which show pet lovers how to maximize the time they can have with their companions. The effort will be delivered in a fully integrated campaign throughout Latin America.

The 60-second coming-of-age spot follows one family on a metaphorical train of life, filled with memorable events, starting with a young girl being surprised by her own furry friend. Viewers accompany the two on many adventures: birthdays, fun nights in, snack times, fetch games, meeting boyfriends and more.

Ending on the now young woman leaving for her own ‘train,’ the spot reveals that her lifelong companion is as lively as the day she met him and shows audiences there is nothing better than an entire life together with their beloved dogs.

Credits:
Copywriter: Roberto Luque
Art Director: Juan Carlos Montes / Paco Fernandez
Associate Creative Director: Hector Bauza
Strategist: Jenny Lapp
Strategy Director: Ana Matta
Account Supervisor: Alberto Salinas
Account Director: Pablo Sabouret
Producer: Beth Dolnick
Executive Producer: Bridget Rose
Talent: Linda Yuen
Business Manager: Eric Schmidt

June 21, 2021