Samsung Shares its Bold Vision for the Future

Samsung and Leo Burnett Chicago showcase new possibilities, tease new technologies and reveal a glimpse of what will be

Leo Burnett Chicago and Samsung are no longer accepting the limits of today. In their newest campaign, “The Future,” Samsung envisions the world as it could be, showcasing how what Samsung creates today allows us to create the future.

Seamless multi-device experiences, artificial intelligence, radical new displays and a tease of Samsung’s 5G products and foldable display technology can all be seen in the new spot.

Samsung continues to push boundaries as a leader in innovation and opportunity, building upon its award-winning “Do What You Can’t” campaign and proving it has something for everyone—entrepreneurs, mobile gamers, fashion designers and more. The message is clear: Samsung is continuously reshaping the future for its users.

In partnership with Human Music, Leo Burnett Chicago reintroduces the recording of “Que Será Será”—and its famous “whatever will be, will be” message—as a remixed version to a new audience. Samsung’s forward-thinking innovation paired with the classic sound of Doris Day, Frank De Vol and his orchestra acts as a rallying call for those who see beyond what is, to what will be.