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Martel et Compagnie
465 rue McGill, 8e Etage
Montreal, Quebec H2Y 2H1
+514 525 4290

Jean-Pierre Martel

President & Chief Creative Officer


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See How Samsung’s BrainBAND Helps Tackle Concussion in Sports

A neuroscientist and industrial designer, along with Samsung and Leo Burnett Sydney, come together to find a solution to reduce the dangers of head injuries

Samsung Electronics Australia and Leo Burnett Sydney announced the creation of the BrainBAND Project, an initiative designed to push the boundaries of technology and facilitate research in the ongoing fight against concussion in sport.

The project is part of Samsung’s “Launching People, Mixed Talents” global program, where two experts from different backgrounds are brought together to demonstrate how technology can help solve real challenges in society. Leo Burnett and Samsung Italy recently launched the “Smart Windshield” to promote motorcycle safety.

In Australia, neuroscientist Alan Pearce and industrial designer Braden Wilson work together to create a prototype of a device that can monitor and better understand blows to the head during matches.

BrainBAND is a head band that houses sensors at the back of the head to measure the force of an impact. This information is then relayed via an app to medics, referees and coaches in real time through the use of Samsung devices. The information is then used to determine if a player should exit the game following a blow to the head.

Vince Lagana, joint executive creative director of Leo Burnett Sydney, said, “Developing the BrainBAND has been an eight-month journey, but we’re still only beginning to understand the dangers of concussion. It’s exciting to know that we’re helping to expand that knowledge with technology that can provide real-time feedback – an essential part of reducing the alarm caused by concussions.”

Follow Pearce and Wilson through these eight videos that chronicle their journey in creating and testing the brainBAND.