Nearest office

Montreal

All offices

Offices

Selected office



,


Your nearest office

Montreal

Canada

Martel et Compagnie
465 rue McGill, 8e Etage
Montreal, Quebec H2Y 2H1
Canada

http://www.marteletcompagnie.com
+514 525 4290

Jean-Pierre Martel

President & Chief Creative Officer

jeanpierre.martel@mareteletcompagnie.com

514-525-4290

Nearby Leo Burnett offices

  • Montreal

    Canada

  • Toronto

    Canada

  • Detroit

    United States

  • Chicago

    United States

  • Santo Domingo

    Dominican Republic

  • Guaynabo

    Puerto Rico

  • Tegucigalpa

    Honduras

  • Caracas

    Venezuela

  • Guatemala City

    Guatemala

  • San Salvador

    El Salvador

  • Managua

    Nicaragua

  • Santa Fe, Mexico City

    Mexico

Chicago

Skip at Your Own Risk — Mayhem Stars in “Skip Punishment” from Allstate

Allstate breathes new life into its Mayhem campaign with “Skip Punishment” — an interactive commercial from Leo Burnett Chicago that offers viewers two options: “Skip Ad” or “Watch Ad.” Whatever you choose, Mayhem awaits.

The campaign draws inspiration from the universal truth that, if given the choice, viewers will instinctively choose to skip an ad.

If you skip, a relentless Mayhem punishes you with horrid exploitations of the senses (not the least of which include nails on a chalkboard).

Every time you try to skip your way out of the cringe-worthy ad, you fall deeper into the depths of Mayhem. The only escape: clicking the “Watch Ad” button to view the entire spot, which offers its own dose of chaos.

Allstate’s infamous icon may not care about your sanity, but the company does. Like with all Mayhem spots, the video ends by assuring you that Allstate is your best protection.

Check out the interactive campaign here.