Socks, Tie, Cufflinks. Fill, Tow, Fire: Jeep's 'Legendary Accessories'
Leo Burnett Madrid launches Jeep 'Legendary Accessories.' A new product line designed to take the essence of Jeep beyond its four wheels. Handcrafted silver cufflinks that can light a fire, an elegant neck tie that tows up to one ton of weight and a sleek pair of socks that can hold up to six liters of liquid; perfect items for both urban and adventure lifestyles. The accessories were sent to influencers in the Spanish auto industry to promote the new high-end models and will be for sale in select dealerships.