Spotify Launches in India with Help of Leo Burnett Mumbai
Short film celebrates the culture, music and energy of the streaming service
Leo Burnett Mumbai launched its first campaign for Spotify since being named its agency of record.
The short digital film celebrates Spotify’s commitment to music and artists around the world, connecting with culture and personalizing the music experience for people. Energetic and pulsating, the film was created to announce the arrival of the streaming service in India as part of global brand expansion.
“At Leo Burnett, we particularly enjoy the challenge of building new categories and helping clients become the leader of the category,” said Dheerja Sinha, MD - India and chief strategy officer, South Asia, Leo Burnett. “Spotify is the global of the music streaming category. The product experience is absolutely awesome and the brand is truly cutting edge. We are excited to partner with Spotify in India in their journey to spread the love of music.”
Spotify chose Leo Burnett as its agency of record based on its HumanKind philosophy, placing people and purpose at the center of its brand work. Spotify is known for its unconventional marketing to foster more meaningful experiences for its audiences.
The new campaign sends an exciting message:
“If music is life for you then there is good news for you, welcome to a better life.” – Rajdeepak Das MD India & Chief Creative Officer South Asia, Leo Burnett