The Latest from Orchard Advertising Strikes a Chord with Indian Consumers
Orchard Advertising, part of the Leo Burnett Group, strikes a chord with consumers in its recent film “Aur Dikhao, Aur Dikhao” for Amazon India.
The two-minute video exaggerates the Indian consumer’s need for choice. The catchy soundtrack — a tune from Bollywood music composer Ram Sampath — repeats the phrase “Aur Dikhao” or ‘show me more.’
Amazon’s marketplace amazon.in launched in June 2013 and now offers more than 22 million products from a growing base of small and medium-sized businesses.
In a recent opinion piece, Livemint.com praised the campaign for adding an emotional touch to cultural insight. The author applauded the transparency of the video's message and the instinctive response it triggers in viewers. The website is the integrated offering with Mint, India's second largest business newspaper published by HT Media in collaboration with the Wall Street Journal. Read the article here.