Tis the Season for Giving with Emirates NBD
Leo Burnett Dubai and Emirates NBD invite people to discover the joy of giving
All it takes is a helping hand—to hold the elevator doors, recover a balloon that the wind has caught, or stop someone’s runaway shopping cart.
In a new animated film, Leo Burnett Dubai and Emirates NBD, one of the biggest banks in the UAE, draw on a deep human insight—that it is in our nature to help each other. Originally created for World Kindness Day on Nov. 13, “Give In To Giving” shows the transformation of a man who, at first, is solely concerned with himself—until someone takes his hand for help, taking him by surprise.
The campaign was created to highlight Emirates NBD’s volunteer program, Exchanger, and expand its focus beyond employees to spread a message of volunteerism and positive community impact to all Emirates citizens.
With its moving message and playful format, the film offers a timely reminder for the holiday season that often the best gift we can give is ourselves.