What's Fat Talk? "It's Like Bullying Yourself"
Whether it's to themselves in front of the mirror or during girls' nights out - most women are more than familiar with the negative dialogue that can occur while assessing one's appearance. What's worse? We don't even bat an eyelash when fat talk happens - we (sadly) think this is a key to weight loss when, in fact, the opposite is true.
So Special K (with a little help from our Chicago headquarters) is set to make like Liz Lemon and shut it down. By encouraging posts with the hashtag #FightFatTalk, the brand is out to tip the scales from negative to positive - effectively shutting down fat talk for good.
Visit FightFatTalk.com to find out how you can help.