Leo Burnett Appointed Global Agency of Record for Jim Beam
Leo Burnett will develop a new global positioning and creative platform for the historic bourbon, building on impactful work for Knob Creek, Basil Hayden and Legent.
Leo Burnett Inspires Community through Lunch on Leo event
Lunch on Leo leverages the power of people and lunch connections following two years of remote working.
Leo Burnett Takes Home Grand Prix at Jay Chiat Awards Ceremony, Named Agency Network of the Year
Leo Burnett celebrated back-to-back wins at the 2022 Jay Chiat Awards Ceremony, earning over 5 metals including a Grand Prix and The Most Awarded in 25 years.
Campbell’s is on a Mission to Increase American Lunchbreaks with New Iteration of ‘Lunchtime is Your Halftime’
Leo Burnett developed the “Lunchtime is Your Halftime” campaign alongside Publicis agencies in a “Power of One” offering to ensure all Americans prioritize taking a much-needed lunch break during the NFL season.
Leo Burnett Upholds Anniversary Giving Tradition by increasing the Pencil Project Trust Fund to $150,000
The donations collected during this year’s 87th Anniversary will provide scholarships to college students on non-traditional pathways who are considering a career in the advertising industry.
Wingstop’s New Cooked-To-Order Chicken Sandwich in 12 Bold Flavors, Now Available Nationwide
Wingstop encourages fans to find a new favorite chicken sandwich and incentivizes a breakup from their current go-to.
ERG Spotlight: WomanKind
This Women’s Equality Day, WomanKind shares how they empower women through advocacy and cultivate a more inclusive community.
Bridgestone Launches New Behavioral Platform, “What Really Matters”
Bridgestone partnered with Leo Burnett to launch a new brand platform that focuses on creating a more sustainable world for future generations and improving the way people move, live, work, and play.
Andrew Swinand on How Bravery in Advertising Can Shift the Public Narrative
Leo Burnett Chicago’s CEO penned an article in Newsweek about creative bravery, including the award-winning campaign, “The Lost Class.”
Aki Spicer Featured in “5 Minutes With…” for Little Black Book
Aki shared how ‘Multicultural Intelligence’ is providing end-to-end solutions for Leo Burnett clients, including the award-winning work on “The Lost Class,” and across Publicis Groupe.
Leo Burnett Announces Champions of Creativity in Second 2022 Class of Star Reachers
Celebrating the latest group of all-star employees – recognized for their advocacy and comradery across Leo Burnett Chicago and Detroit offices.
Leo Burnett Celebrates 87th Anniversary with the Greatest Show On Earth
On the agency’s anniversary, Leo Burnett honors “Milestoners” who are agency veterans, alongside newly welcomed talent including participants in the Pencil Project.
Celebrating Leo Burnett’s 2022 Intern Class
In honor of National Intern Day, we introduce this year’s stellar group of talent supporting the dynamic work at Leo Burnett.
Leo Creative Spotlight: The Essential Ingredients for Award-Winning Creativity, Q&A with EVP, Executive Creative Director Adriano Matos
The methods of creativity are often overlooked. Adriano illuminates the creative process behind award-winning work such as Beam Suntory’s “6ourbon 7ime”— and highlights how to unlock the power of creativity that inspires people to act and transforms lives.
Kellogg’s Launches First-Ever Spanglish Cereal Campaign
Leo Burnett partnered with Kellogg’s to create the first ever Spanglish campaign with Latina Moms at the heart of it.
Intersectionality in the Workplace, Q&A with VP, Strategy Director Lisa Ivy
As June ends and Pride Month comes to a close, Lisa Ivy, VP, Strategy Director shares their experience with intersectionality as a black and queer professional, leadership strategy, career advice, commitment to culture and using creativity for good in this edition of Leo Q&A.
2022 Leo Burnett Chicago Awards and Shortlists Hub
Leo Burnett is proud to celebrate all award wins and shortlists earned by our brilliant Burnetters all year round, in one central location.
Marwen Declares “We Are Here” at the 2022 Paintbrush Ball
In celebration of Marwen’s 35th anniversary, Leo Burnett developed creative designs to usher in new era for the Chicago-based non-profit’s annual fundraiser.
Leo Burnett Earns Title of 2nd Most Effective Network at 2022 Effies
Storied agency celebrates award-winning evening with 5 wins including the Gold Effie in the Social Good category for Change the Ref’s The Lost Class
Adweek Selects Leo Burnett Duo as ‘Agency Talent to Watch’ for the 2022 Adweek Creative 100
Creative Directors Jason LaFlore and Matt Turnier are celebrated as top creatives in marketing, media and culture.
Leo Burnett Recognizes Outstanding Talent in First Quarter Review of Star Reachers
New group of rock star talent acknowledged as outstanding employees across Leo Burnett US offices.
ERG Spotlight: AZNCY
In honor of National Asian American and Pacific Islander (AAPI) Heritage Month, Leo Burnett’s ERG, AZNCY co-lead and VP Brand Strategy Director, Sapna Shah, shares her hopes in elevating AAPI representation, advocacy and what’s next for programming in bringing awareness to the inclusive group.
Andrew Swinand Shares Mindful Approach to Executive Leadership
Leo Burnett CEO pens thoughtful feature for Mindful.org on harnessing the power of mindfulness to recharge the workplace.
Leo Burnett Chicago Earns Top Honors at the 2022 One Show and ADC Awards
Leo Burnett Chicago celebrated a memorable night at the The One Show and ADC Awards, including top recognition as Agency of the Year.
“Life Calls for Wellblends” in Latest Nature Made Campaign
Leo Burnett partnered with Nature Made to help consumers find balance with sleep, stress, and immune health.
Visionworks is “On a Mission” to Simplify Eyecare
Leo Burnett partnered with Visionworks to bring simplicity to the notoriously complicated eye care industry.
Leo Burnett Chicago took home 30 metals at this year’s Clio Awards, including 4 Grand Clios
Leo Burnett Chicago celebrated a monumental night at the Clio Awards, and the top honor of Agency of the Year.
Wingstop Introduces Limited-Time Flavor, Blazed & Glazed, Inspired by 4/20
Leo Burnett partnered with Wingstop to give cannabis-loving fans a limited-edition smoky and herbal flavor experience in restaurants nationwide.
Buick Launches “See Her Greatness” Campaign for NCAA March Madness
Leo Burnett teamed up with Buick to spotlight the accomplishments of female athletes.
Career Lab Spotlight: SeVohn Hunter
In 2021, SeVohn attended more Career Lab modules than any other Burnetter. She's a true Creative Maker passionate about growing her toolbox and continual learning.
POWERADE Launches New Global Platform, ‘Pause is Power’
Leo Burnett Chicago worked alongside Publicis agencies in a “Power of One” offering, including creative and production teams from Publicis Italy, Publicis Mexico and Digitas NY.
Leo Burnett Chicago Names Ashley Geisheker as EVP, Head of Production
Geisheker joined the agency in 2018 as EVP, Executive Producer and was instrumental in the production of “The Lost Class” in 2021.
Wingstop Goes “Boneless” for Valentine’s Day
Leo Burnett partnered with Wingstop to spread the love for singles with a limited time Valentine’s Day offer, including first-time advertising on Tinder.
Samsung connects fans “United by Passion” for the Winter games
Leo Burnett defines the modern athlete, empowering meaningful connections with fans in a new TV commercial.
Leo Burnett Proves Consumers “Can’t Stop Banking” with Bank of America in Latest Campaign
Leo Burnett partnered with GroupeConnect, a bespoke agency created by Publicis Groupe, to launch a fully integrated creative campaign.
Campbell’s New Can Label Serves Up Soundtracks for Dinnertime
There are few things that groove together like great food and great music.
PAWS Chicago taps into crypto community via “Dogenations”
Pet lovers and cryptocurrency holders are in for a treat with PAWS Chicago’s newest form of donation.
Leo Burnett celebrates 86th anniversary
After another year of hard work, ingenuity, resourcefulness and success, the agency is celebrating the people who make Leo Burnett the best in the world.
Introducing Leo Burnett’s 2021 intern class
Meet the bright young talent who are supporting Leo Burnett this summer.
Career Lab spotlight: Mulu Habtemariam – Associate Producer
Mulu is a new Burnetter who joined the agency four months ago. Since joining the team, he’s become a regular fixture in the Career Lab.
Leo Burnett named by Seramount as one of the best companies for multicultural women
The organization tracks corporations’ progress in creating cultures that encourage multicultural women to join and rise through the ranks.
Britt Nolan returns to Leo Burnett Chicago as President and Chief Creative Officer
Nolan formerly spent a decade at the agency in various roles, including Creative Director, Co-President and CCO.
GenLeo: Julia King
The senior project manager talks about her involvement with the LGBTQ+ BRG Égalité and how brands should show up during Pride Month.
Amid chicken wing shortage, Wingstop launches “Thighstop”
The food chain created a virtual kitchen focusing on a different part of the bird.
Leo Burnett stages graduation for “The Lost Class”
The latest campaign for Change The Ref sets out to confront gun lobbyists and honor the memory of 3,044 victims of school shootings who should’ve graduated high school this year.
Pet Parents and their companions can live a better life together with Purina Dog Chow LATAM
Leo Burnett Chicago showcases a brand refresh, believes life with a dog deserves to be lived to the fullest.
Leo Burnett hires summer interns from creative bootcamp partnership with Chicago State University
Leo’s Creative Bootcamp Partnership with Chicago State University brings five fresh faces to Publicis Groupe
Leo Burnett unveils 2021 Cannes Lions Predictions
For more than three decades, Burnetters have hedged their bets on Cannes Lions winners with 90% accuracy!
BRG spotlight: Conscious Mind
After a turbulent year working from home, members of the Publicis Groupe BRG committed to elevating employees’ mental wellbeing comment on the importance of advocacy.
The Creative Essentials of Senior Analyst, Dan Cernugel
A member of the most recent class of Star Reachers, Dan discusses how he gets in the zone for finances and how he unwinds from a day of spreadsheets.
Wingstop campaign celebrates consumers’ cravings
In the new campaign, You Know You Want It, fans of the flavorful wings indulge in their favorite restaurant no matter the occasion.
The Creative Essentials of SVP, Strategy Director, Juan Pablo Camargo
Leo Burnett Chicago’s newest SVP, Strategy Director talks about the importance of music and positivity in his work and reveals why he keeps a Big Lebowski bobblehead on his desk.
Leo Burnett Detroit’s Buick Envision launch is a slam dunk
The new campaign for the “Official SUV of March Madness” is creating buzz
ERG spotlight: WomxnKind
After an impactful Women’s History Month, WomxnKind members share their hopes for the year ahead and their goals to continue to create an inclusive group for all identities.
L’Eggo of early morning stress with Eggo’s New Anthem
The musical spot encourages parents to accept the morning chaos they can’t control and focus on the breakfast food that always has their back.
GenLeo: Cheherazade Patel
The Executive Producer brings her passion for creating across mediums to form her unique POV
Working with the stars, Q&A with Celebrity Talent Expert Peggy Walter
You may not know Peggy, but you definitely know her work. From stocking John Hughes movies with fresh talent to overseeing contracts for Super Bowl spots, her instinct for finding and working with incredible performers is what makes her a standout professional.
COLLIDERS™ desserts – now available for your spooning pleasure
Colliders new line-up of indulgent refrigerated desserts gives candy lovers everywhere a new way to enjoy their favorite sweets.
GenLeo: Maggie Decker
You may have seen the account director’s most recent work during the 2021 Super Bowl, but working on the Cadillac account is only one of her many successful endeavors.
Thanking those who forged a path forward
As Black History Month comes to a close, our celebration of those individuals that changed the industry continues.
The new age of ad creation, Q&A with EVP, Head of Production Mike Davidson
2020 was a difficult year, but rife with opportunity for innovation. Through this challenging time, Mike Davidson found new means to drive incredible production while prioritizing building a more diverse talent pipeline.
Leo Burnett names Emily Doskow as Chief Marketing Officer
This ‘boomerang Burnetter,’ makes her return to the agency to lead growth efforts, guide the agency’s positioning and product
“Committing to change: even in ourselves,” a conversation with Leo Burnett’s DE&I team
In 2019, Leo Burnett created a unique tripartite model to lead DE&I efforts. We sit down with this leadership team to understand how they are driving cultural fluency and establishing trust within Leo Burnett Group.