09.18.23

Leo Burnett Wins American Advertising Federation Mosaic Award for Workplace Inclusion

AAF’s Mosaic Awards recognizes the remarkable contributions of organizations and individuals in the areas of diversity, equity and inclusion

09.07.23

Campbell’s Chunky and Leo Burnett Launch New Campaign Featuring Super-Bowl-Sized Sibling Rivalry

Campbell’s Chunky Soup partners with Super Bowl competitors Travis and Jason Kelce to fuel their sibling rivalry, aiming to connect with millennials.

08.22.23

Emily Doskow Named a Winner of the 2023 She Runs It Changing the Game Awards

Leo Burnett’s Chief Marketing Officer won in the Brainwave category, recognized for being a transformational marketing leader

08.21.23

Create Greater Than Launches “Words Matter” to Create More Cultural Competency Around Language

Words Matter is helping today’s cultural creators communicate with kindness and empathy – shifting language to be more inclusive and intentional

08.09.23

Kellogg’s Frosted Flakes and Leo Burnett Revive Iconic Tagline They’re Grrreat!

The new campaign will re-launch “They’re Gr-r-reat” by making some of the internet’s most famous memes grrreater.

08.09.23

Leo Burnett Hosts “Leopalooza” in Celebration of 88th Anniversary

This year’s festivities paid tribute to the agency’s signature Joy Series, using music to drive connection and celebration

07.28.23

Maker’s Mark Launches New Global Campaign “Make Your Mark”

Leo Burnett announces the new partnership with a 360-campaign aimed at fueling global awareness and growth for the distinctive whisky brand.

07.25.23

Leo Burnett Chicago Names Liz Taylor Co-President and Chief Operating Officer

Former Managing Director of TBWA/Media Arts Lab London Bolsters Leo Burnett’s Executive Leadership Team

07.21.23

Leo Burnett Awards Chicago State Seniors with $25,000 in Scholarship Funds

Publicis Groupe agencies celebrate the fourth annual Chicago State University Pencil Project program, powering non-traditional pathways for the next generation of creative talent.

07.19.23

Leo Burnett CEO, Andrew Swinand Named to Campaign’s 40 Over 40 Class of 2023.

Congratulations to Andrew Swinand for being recognized as one of the industry’s most respected senior leaders.

07.14.23

Bear Naked Partners with Outside’s Gaia GPS to Map America’s First (un)Official Nude-Friendly Trail System

Bear Naked and Leo Burnett collaborate to help naked hikers navigate nature au naturale.

05.22.23

Emily Doskow Recognized as an Ad Age Leading Woman

Congratulations to Leo Burnett’s Chief Marketing Officer for being recognized as a top industry leader and change agent

05.19.23

Dunkin’ Launches ‘Do Your Thing’ in Celebration of Iced Drink Shakers

Leo Burnett and Dunkin’ launch call for iced coffee and beverage-shaking fans and aficionados with new Dunkin' Iced campaign

05.17.23

How Radical Self-Care Can Transform Company Culture

Andrew Swinand, CEO of Leo Burnett and Publicis Groupe Creative and Production U.S. shares his thoughtful approach to modeling radical self-care to transform company culture and enhance creative productivity and employee well-being.

05.12.23

Ashley Geisheker on Using AI, Unreal Engine and Dynamite for Epic Productions

Ashley Geisheker, Leo Burnett’s EVP Head of Production, sits down with Little Black Book to talk about the innovative production technologies that are transforming how agencies produce culturally significant and award-winning work.

05.03.23

Hillshire Farm Celebrates Great Feats with Great Meats with Oh, Hill Yeah Sammies Launch

Hillshire Farm and Leo Burnett build on their successful “Oh, Hill Yeah” creative platform, collaborating with Emmy-nominated actress and comedian, Amy Sedaris

05.02.23

Visionworks Takes Unexpected Approach to Eyecare with “Subtitles” Campaign

Leo Burnett and Visionworks introduce the world’s first-of-its-kind commercials that test your vision

05.01.23

Jim Beam Launches New Global Campaign “People are Good for You”

Jim Beam and Leo Burnett launch new global campaign, that uses the power of human connection to drive emotional connection with the next generation of consumers

04.28.23

Renetta McCann Named 2023 AAF Advertising Hall of Fame Inductee and David Bell Award Honoree

Congratulations to Publicis Groupe’s Chief Inclusion Experience Officer and long-time champion of Leo Burnett for earning the industry’s highest distinction

04.19.23

Leo Burnett Selected as Tillamook County Creamery Association’s Creative Agency of Record

TCCA and Leo Burnett join forces to fuel growth and promote high-quality dairy products to food lovers nationwide

03.22.23

Leo Burnett Channels ALDI Love in New Gear Collection

ALDI is upping the ante this year with the launch of their largest collection yet of affordable gear for fans.

03.13.23

Leo Burnett Named 2023 Ad Age A-List Agency Standout

With the addition of 11 new clients including being named global creative agency of record by Jim Beam, Leo Burnett has earned a coveted position on annual list.

03.10.23

Leo Burnett Chicago Leads The Drum’s 2023 World Creative Rankings for Most Awarded Campaign & Creatives

Leo Burnett Chicago celebrates placements for adland’s top agencies, campaigns and people.

03.07.23

Leo Burnett Encourages Next Generation of Mario Fans to Make Everyday a Mario Day with New Nintendo Campaign

Every Day is a Mario Day celebrates the famed charater’s transformative power while highlighting its cultural relevance.

03.07.23

Leo Burnett Earns Top Spot in 2023 WARC Creative Rankings 

The Lost Class and Thighstop were recognized as the world’s most awarded campaigns for creativity.

03.02.23

Hillshire Farm Brands Launches New Creative Platform to Cleverly Communicate Quality

“Oh, Hill Yeah!” has all the ingredients for a great sandwich and story.

02.28.23

Andrew Swinand Named “Who’s Who” in Chicago Business

The Publicis Groupe Creative & Production U.S. and Leo Burnett Group CEO has been recognized by Crain’s Chicago Business as a leader you should know.

02.14.23

Leo Burnett Evolves Cheez-It’s Brand by Showcasing its Irresistibility

"Want It. Need it. Cheez-it." introduces a new slogan and creative spot that shows the hilarious lengths people will go to satisfy their cravings.

01.25.23

Leo Burnett Chicago Welcomes Mariana O’Kelly as EVP, Executive Creative Director

The highly awarded and seasoned advertising professional will be responsible for overseeing one of the agency’s most long-standing business partnerships.

01.11.23

Leo Burnett Unveils the latest “ALDI Thing” for the New Year

“It’s Not a Sale. It’s an ALDI Thing.” reminds audiences of everyday low prices at ALDI U.S.

01.10.23

Leo Burnett Kicks off the New Year for Nature Made

"The Start of Something Great” reframes the cultural conversation around health and wellness.

01.04.23

Taking the Road Less Traveled: A Q&A with Executive Creative Director, Jeanie Caggiano

Jeanie Caggiano is no stranger to overcoming challenge—in fact, she seeks it out. As a creative catalyst, cancer survivor and devoted mentor, Jeanie’s grit and legacy of creative work has inspired a global audience to action, while challenging new talent to do their best work.

12.22.22

Leo Burnett Says Happy Holidays with a Festive Collection of Ads from Around the World

To close out the year, Leo Burnett looks back at holiday advertisements our agency has created over the years.

12.21.22

Leo Burnett Announces Champions of Creativity in Our Fourth Quarter Star Reachers Recognitions

Celebrating 2022’s group of all-star employees—recognized for their creative advocacy, promoting the “common good,” and relentless commitment to creative ingenuity.

12.08.22

Leo Burnett Unveils the latest “ALDI Thing” for the Holiday Season 

Leo Burnett created six festive characters as the secret behind ALDI U.S.’ 1,199 new holiday items this year.

12.05.22

Leo Burnett’s CEO Andrew Swinand Believes in Adaptability and Balance in the Workplace

In his latest article for Newsweek, Andrew puts a spotlight on the return to office debate and shares his views on the importance of fluidity of workplace environments.

11.22.22

Prioritizing Heart Health Q&A with Senior Producer, Colleen Capola

Leo Burnett’s Colleen Capola reflects on her experience as an American Heart Association Leaders of Impact Class nominee.

11.09.22

Leo Burnett Helps Campbell’s Bring Joy to Sides Season as Part of a Power of One Solution

Leo Burnett partnered with Spark Foundry and MSL to prove once and for all side dishes are the true stars of the holiday meal.

11.08.22

Leo Burnett Celebrates “Hands of a Craftsman” with the Reveal of Third Quarter Star Reachers

The agency recognizes outstanding talent for their commitment to craftsmanship & relentless pursuit of perfection.

10.26.22

Leo Burnett Chicago Selected as Lead Creative Agency for Kellogg’s Kashi Cereal

Partnership marks the expansion of the agency’s decades long partnership and foray into the natural and organic food category.

10.24.22

Kelley Barrett Talks Creative Disruption and the Work That Changed Her Career

Award-winning copywriter Kelley Barrett shares her creative background, journey, and what it was like working on "The Lost Class" campaign in Little Black Book’s ‘Uprising’ interview series.

10.21.22

D&AD Ranks Leo Burnett Chicago as #1 Awarded Advertising Agency in the World

Culminating award season, Leo Burnett celebrates top-ranking placements on D&AD’s prestigious list of agency and individual rankings for creative roles and trophies won at this year’s Ogilvy Awards.

10.14.22

ERG Spotlight: CASA

In celebration of Hispanic Heritage Month, members of Leo Burnett & ARC Worldwide’s shared ERG, CASA share the importance of honoring community, connectivity and culture in the workplace.

10.01.22

Cannes Creativity Report Recognizes Leo Burnett as Top-Ranking Agency

Leo Burnett was prestigiously ranked as a top creative agency, along with several employees who were named as top Art Directors, Creative Directors and Copywriters.

09.21.22

Leo Burnett Appointed Global Agency of Record for Jim Beam

Leo Burnett will develop a new global positioning and creative platform for the historic bourbon, building on impactful work for Knob Creek, Basil Hayden and Legent.

09.14.22

Leo Burnett Inspires Community through Lunch on Leo event

Lunch on Leo leverages the power of people and lunch connections following two years of remote working.

09.13.22

Leo Burnett Takes Home Grand Prix at Jay Chiat Awards Ceremony, Named Agency Network of the Year

Leo Burnett celebrated back-to-back wins at the 2022 Jay Chiat Awards Ceremony, earning over 5 metals including a Grand Prix and The Most Awarded in 25 years.

09.08.22

Campbell’s is on a Mission to Increase American Lunchbreaks with New Iteration of ‘Lunchtime is Your Halftime’

Leo Burnett developed the “Lunchtime is Your Halftime” campaign alongside Publicis agencies in a “Power of One” offering to ensure all Americans prioritize taking a much-needed lunch break during the NFL season.

09.01.22

Leo Burnett Upholds Anniversary Giving Tradition by increasing the Pencil Project Trust Fund to $150,000

The donations collected during this year’s 87th Anniversary will provide scholarships to college students on non-traditional pathways who are considering a career in the advertising industry.

08.30.22

Wingstop’s New Cooked-To-Order Chicken Sandwich in 12 Bold Flavors, Now Available Nationwide

Wingstop encourages fans to find a new favorite chicken sandwich and incentivizes a breakup from their current go-to.

08.26.22

ERG Spotlight: WomanKind

This Women’s Equality Day, WomanKind shares how they empower women through advocacy and cultivate a more inclusive community.

08.24.22

Bridgestone Launches New Behavioral Platform, “What Really Matters”

Bridgestone partnered with Leo Burnett to launch a new brand platform that focuses on creating a more sustainable world for future generations and improving the way people move, live, work, and play.

08.19.22

Andrew Swinand on How Bravery in Advertising Can Shift the Public Narrative

Leo Burnett Chicago’s CEO penned an article in Newsweek about creative bravery, including the award-winning campaign, “The Lost Class.”

08.17.22

Aki Spicer Featured in “5 Minutes With…” for Little Black Book

Aki shared how ‘Multicultural Intelligence’ is providing end-to-end solutions for Leo Burnett clients, including the award-winning work on “The Lost Class,” and across Publicis Groupe.

08.10.22

Leo Burnett Announces Champions of Creativity in Second 2022 Class of Star Reachers

Celebrating the latest group of all-star employees – recognized for their advocacy and comradery across Leo Burnett Chicago and Detroit offices.

08.05.22

Leo Burnett Celebrates 87th Anniversary with the Greatest Show On Earth

On the agency’s anniversary, Leo Burnett honors “Milestoners” who are agency veterans, alongside newly welcomed talent including participants in the Pencil Project.

07.28.22

Celebrating Leo Burnett’s 2022 Intern Class

In honor of National Intern Day, we introduce this year’s stellar group of talent supporting the dynamic work at Leo Burnett.

07.26.22

Leo Creative Spotlight: The Essential Ingredients for Award-Winning Creativity, Q&A with EVP, Executive Creative Director Adriano Matos

The methods of creativity are often overlooked. Adriano illuminates the creative process behind award-winning work such as Beam Suntory’s “6ourbon 7ime”— and highlights how to unlock the power of creativity that inspires people to act and transforms lives.

07.15.22

Kellogg’s Launches First-Ever Spanglish Cereal Campaign

Leo Burnett partnered with Kellogg’s to create the first ever Spanglish campaign with Latina Moms at the heart of it.

06.30.22

Intersectionality in the Workplace, Q&A with VP, Strategy Director Lisa Ivy

As June ends and Pride Month comes to a close, Lisa Ivy, VP, Strategy Director shares their experience with intersectionality as a black and queer professional, leadership strategy, career advice, commitment to culture and using creativity for good in this edition of Leo Q&A.

06.30.22

2022 Leo Burnett Chicago Awards and Shortlists Hub

Leo Burnett is proud to celebrate all award wins and shortlists earned by our brilliant Burnetters all year round, in one central location.

06.21.22

Marwen Declares “We Are Here” at the 2022 Paintbrush Ball

In celebration of Marwen’s 35th anniversary, Leo Burnett developed creative designs to usher in new era for the Chicago-based non-profit’s annual fundraiser.

06.16.22

Leo Burnett Earns Title of 2nd Most Effective Network at 2022 Effies

Storied agency celebrates award-winning evening with 5 wins including the Gold Effie in the Social Good category for Change the Ref’s The Lost Class

06.15.22

Adweek Selects Leo Burnett Duo as ‘Agency Talent to Watch’ for the 2022 Adweek Creative 100

Creative Directors Jason LaFlore and Matt Turnier are celebrated as top creatives in marketing, media and culture.

06.03.22

Leo Burnett Recognizes Outstanding Talent in First Quarter Review of Star Reachers

New group of rock star talent acknowledged as outstanding employees across Leo Burnett US offices.

05.31.22

ERG Spotlight: AZNCY

In honor of National Asian American and Pacific Islander (AAPI) Heritage Month, Leo Burnett’s ERG, AZNCY co-lead and VP Brand Strategy Director, Sapna Shah, shares her hopes in elevating AAPI representation, advocacy and what’s next for programming in bringing awareness to the inclusive group.

05.26.22

Andrew Swinand Shares Mindful Approach to Executive Leadership

Leo Burnett CEO pens thoughtful feature for Mindful.org on harnessing the power of mindfulness to recharge the workplace.

05.25.22

Leo Burnett Chicago Earns Top Honors at the 2022 One Show and ADC Awards

Leo Burnett Chicago celebrated a memorable night at the The One Show and ADC Awards, including top recognition as Agency of the Year.

05.23.22

“Life Calls for Wellblends” in Latest Nature Made Campaign

Leo Burnett partnered with Nature Made to help consumers find balance with sleep, stress, and immune health.

05.11.22

Visionworks is “On a Mission” to Simplify Eyecare

Leo Burnett partnered with Visionworks to bring simplicity to the notoriously complicated eye care industry.

04.29.22

Leo Burnett Chicago took home 30 metals at this year’s Clio Awards, including 4 Grand Clios

Leo Burnett Chicago celebrated a monumental night at the Clio Awards, and the top honor of Agency of the Year.

04.20.22

Wingstop Introduces Limited-Time Flavor, Blazed & Glazed, Inspired by 4/20

Leo Burnett partnered with Wingstop to give cannabis-loving fans a limited-edition smoky and herbal flavor experience in restaurants nationwide.

03.28.22

Buick Launches “See Her Greatness” Campaign for NCAA March Madness

Leo Burnett teamed up with Buick to spotlight the accomplishments of female athletes.

03.24.22

Career Lab Spotlight: SeVohn Hunter

In 2021, SeVohn attended more Career Lab modules than any other Burnetter. She's a true Creative Maker passionate about growing her toolbox and continual learning.

03.15.22

POWERADE Launches New Global Platform, ‘Pause is Power’

Leo Burnett Chicago worked alongside Publicis agencies in a “Power of One” offering, including creative and production teams from Publicis Italy, Publicis Mexico and Digitas NY.

03.09.22

Leo Burnett Chicago Names Ashley Geisheker as EVP, Head of Production

Geisheker joined the agency in 2018 as EVP, Executive Producer and was instrumental in the production of “The Lost Class” in 2021.

02.16.22

Wingstop Goes “Boneless” for Valentine’s Day

Leo Burnett partnered with Wingstop to spread the love for singles with a limited time Valentine’s Day offer, including first-time advertising on Tinder.

02.07.22

Samsung connects fans “United by Passion” for the Winter games

Leo Burnett defines the modern athlete, empowering meaningful connections with fans in a new TV commercial.

01.19.22

Leo Burnett Proves Consumers “Can’t Stop Banking” with Bank of America in Latest Campaign

Leo Burnett partnered with GroupeConnect, a bespoke agency created by Publicis Groupe, to launch a fully integrated creative campaign.