03.09.21

COLLIDERS™ Desserts – Now Available for Your Spooning Pleasure

Colliders new line-up of indulgent refrigerated desserts gives candy lovers everywhere a new way to enjoy their favorite sweets.

When you love something, you just want to spoon it. That’s the insight behind Leo Burnett’s latest work for Kraft Heinz and its new refrigerated dessert brand, COLLIDERS™.

The brand saw an opportunity to shake up the refrigerated dessert category and provide a more indulgent product to satisfy anyone with a sweet tooth. Created in collaboration with Hershey’s. COLLIDERS™ includes 12 different varieties and flavors featuring some of America’s favorite candy brands, like Reese’s and Kit Kat®.

And the new campaign is just as enticing as the desserts themselves, bringing the ‘love it, spoon it’ sentiment to life through the eyes of an original candy fan character, designed in 2D by notable illustrator artist Ana Duje and brought to life by the expert animation crews at Psyop and Tendril.