Leo Burnett Channels ALDI Love in New Gear Collection

ALDI is partnering with Leo Burnett to make their largest Gear Collection to date “an ALDI thing.” Launching today, their latest collection will remind consumers of the everyday low prices at ALDI, in the most fashion forward way.

Leo Burnett designed the new fashion line, harnessing the energy of ALDI fandom, combining the brand’s signature colors and bold stripes with retro vibes and a modern twist. The 2023 collection has inclusive sizes across accessories, clothing and footwear including belt bags, bucket hats and tracksuits – all priced under $10, staying true to the brand’s commitment to being a low-price leader.

Leo Burnett and ALDI first partnered on an exclusive ALDI Gear Collection in 2022, offering ALDI consumers an opportunity to celebrate their love for the retailer in the most non-traditional yet traditional of ways.

“Designing gear for ALDI is really rewarding because you know there is a huge community of fans (aka ALDI Insiders) eagerly anticipating the next drop,” says Brian Berk, Designer at Leo Burnett.

The limited-edition collection will be available beginning today in stores nationwide and online via Instacart and is expected to sell out fast.

Credentials

Rick Hamann, Executive Creative Director

Kim Sharon, SVP Account Director

Madeline Hasler, Account Supervisor

Lauren Zatz, Account Executive

Ellen Dollard, Senior Strategist

Austin Smith, Senior Designer

Brian Berk, Designer

Shereen Boury, VP Corporate Design Director

Laura Dauley, VP Creative Director, Photography