Leo Burnett Chicago Selected as Lead Creative Agency for Kellogg’s Kashi Cereal
Partnership marks the expansion of the agency’s decades long partnership and foray into the natural and organic food category.
Leo Burnett Chicago was recently selected as lead creative agency of record for Kellogg-owned natural cereal brand, Kashi. Leo Burnett will develop a creative platform and experience plan to strengthen Kashi’s connection to natural and organic eating, reinforcing the brand as market leader in the space.
In a time where consumers’ eating habits have shifted from convenient to proactive, Leo will focus on retaining and recruiting health-aware consumers with intent to eat well and connect with the brand on a deeper, emotional level.
As Kellogg’s lead creative partner since 1949, Leo Burnett has been tasked with managing, modernizing, and reinvigorating majority of Kellogg’s ready-to-eat cereal, snack, and breakfast-favorite brands including Frosted Flakes, Froot Loops, Special K, Rice Krispies, Eggo, Cheez-It, Club Crackers, and many other household staples. The agency was also appointed as Kellogg’s global advertising agency in 2009.
“Over the years, Kellogg’s and Leo Burnett have built so many iconic brands together. It’s a great story,” said Britt Nolan, Leo Burnett Chicago’s President and Chief Creative Officer. “We couldn’t be more excited about the next chapter, where we show the world that Kashi isn’t just for the stereotypical granola crowd.”
Recently, Tony the Tiger® made his streaming debut — making Kellogg’s Frosted Flakes the first brand globally to work with Twitch. Leo Burnett’s commitment to engaging new and lifelong fans alike has seen the iconic mascot on late-night television, hanging with star athletes and recently joining TikTok. The agency will continue to apply the same spirit of innovation and forward-thinking across Kellogg’s brand portfolio.